Communication in Business the history of Communication is as previous as the history of human being society. The importance of Business Communication is indispensable in case of social and business life. It is careful as the lifeblood of business. No business can develop in lack of Effective Communication. The role of Communication in Business can never be accessible in pages. On the other hand, the importance of Communication in Business is depicted below very precisely:
Social Communication: In the changing Business environment, every Organization is to keep close touch with different social organizations and citizen action groups in order to run the Business activities smoothly and Business Communication helps the organizations in establishing social relationships with various quarters.
Development of Managerial Efficiency: Management is to depend on Communication to perform its functions, such as planning, organizing, directing, controlling, motivating and co-coordinating. Thesuccess of Management largely depends upon its capacity to get the things done properly by the employees. Management uses motivational tools through communication to influence the performance of employees. Thus the efficiency of Management is upgraded by Business Communication.
Achievement of Targets: Every Business Organization accumulates its efforts to carry out certain goals or targets. Proper Communication system encourages the employees of every level by providing relevant information, instructions and directions. It helps the Management to make the employees committed towards the attainment of organizational objectives.
Co-ordination: In this age of specialization, there are various departments in an organization like planning, production, marketing, administration etc. If these departments do not communicate with one another as well as with the Management, there will be no co-ordination among them. For example, when production is fully geared up, the storage department may report shortage of raw materials due to lack of co-ordination. So, Business Communication is inevitable in the organization for brining co-ordination among the various departments.
Communication in Business
Linking between Central and Branch Offices: Large organizations have a number of branches within the country or even abroad. The central or head office is considered as the nerve center of the company. The center office must be informed about the activities of branch offices and the branch offices must be well acquainted with the activities at the center and only an efficient and Effective Communication network can manage the link between the center and the branches.
Preparing and Execution of Plans: Plans are made to perform the Business activities efficiently and planning requires gathering necessary information. Business Communication helps collecting the relevant data from different sources. After the plan has been prepared, it requires implementation and communication plays vital role in the execution of plans by circulating them among the officers and employees and by giving them necessary directions.
Communication in Bigness
Making Decision: In the volatile business world, businessmen are to take decisions in different areas and proper decision making requires exact information. Business Communication helps the business people to take proper decision by supplying right information to the right people at the right time.
Mutual Understanding and Co-operation: Effective Communication between the Management and the employees helps to bring about an atmosphere of mutual trust and confidence. If the employees know exactly what is expected from them and if the Management is aware of the potentialities and limitations of the employees both sides will get better returns. So, Effective Business Communication is a must for promoting a spirit of understanding and co-operation.
Raising Employee Morale: Morale is the individual and collective spirit and moral condition of employees with regard to discipline and confidence. Low morale makes the employees idle and frustrated. Management always tries to raise the morale of employees through Business Communication so that they think that they are important for the organization.
Publicizing Goods and Services: Communication helps any organization in publicizing its products and services among the actual and potential customers. Newspapers, Radio, Cinema Slides, Neo Sign, and Television etc carry out the information of products and services as Business Communication media.
Exchange of Information: Exchange of information between and among various parties is an important function of Business Communication. A business organization links with its partners and with other groups active in the society through effective Communication. Communication also facilitates the exchange of news and views between Management and employees. So its importance in the organization is essential.
Elimination of Rumors: In an organization there are different types of people. Sometimes there may be rumors or fake information may be leaked out that creates unrest among employees. If there is well-established Business Communication system, Management can always keep in touch with the employees about every modify in the organization that reduces the rumors.
On or after the above discussion, If can be said that no Business Organization can run its behavior effectively and efficiently without a proper communication system. It is considered as the nervous system of organization, with which organization can never reach at its desired goals. So, the importance of communication in business is undoubtedly inevitable.