1. Start with something interesting: In today’s market scenario where several resumes are lying at the desk, why does a particular resume gets picked than the others in the lot? Thinking... It is because the resume has a cover letter / introductory note that makes it saleable. A summary of a candidate’s profile is always better than a simply stated one line objective which merely talks about a candidate’s aspiration and does not tell about his / her profile summary.
2. Add a personal touch: While writing to potential clients for business, ensure that the content is customized as per the client’s profile and requirement. This helps creating a special bond with the reader.
3. Give examples and not just adjectives: A candidate must mention a relevant example to demonstrate or justify the adjectives included in the resume. For instance, if he / she talks about his strength in area of team management, he / she should mention an example on how well a team was handled. Avoid giving micro level details, however, mention about achievements / recognitions.
4. Leverage numbers: A candidate must back-up achievements / adjectives stated with numbers. Same goes for the corporate looking for business. Numbers form a strong base for generating commitment. A percentage movement showing improvement in performance or scores always catches attention of the readers.
5. Avoid jargons: If a candidate is applying in a completely different industry than the one he has worked before in, he should avoid / not use jargons which are not relevant to the new industry. Jargons tend to confuse people and there is a possibility of the message being lost. In case a jargon is to be used, the expanded form should also be mentioned. For instance a jargon EMS should be written in a statement as "Employee Measurement System [EMS]".
6. Do not misrepresent data: Write with integrity. Whether it is numbers or years of experience or sales volume - all facts stated should be true.
7. Communication Skills: Ensure that the document is error free - no spelling or grammatical mistake. Always proof read the document / proposal or get it read by a friend / colleague.
8. Follow-up: Most of the times a candidate submits a resume or a proposal to a prospective client and does not follow-up. Remember, there are several other resumes and proposals which are lying at the desk. A candidate needs to ensure that a prompt follow-up [ read "not too much"] should be done.