We live in the age of the “camera in everyone’s pocket” and with more than 2.5 billion camera phones in use we are entering a new dynamic era around image creation and content according to Bob Lisbon from Luminate.
This can be broken into three phases as we enter the age of visual culture and language.
Phase One: Massive increase in photo creation
Ten percent of photos taken by humankind took place in the last 12 months
Phase Two: The Rise of Image Centric Social Networks
Photos are becoming the “universal language”.2 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.
These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.
Phase Three: Images become Interactive
Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.
So how and why should you use images in your business communications, marketing and social networks?