If you have an online store, issue press releases or even just have a Facebook business “page”, then here are 6 reasons to publish images and photos as part of your business marketing tactics.
• Articles with images get 94% more total views2
• Including a Photo and a video in a press release increases views by over 45%6
• 60% of consumers are more likely to consider or contact a business when an image shows up in local search results2
• In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
• In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
• Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)