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Islamic Careers
Islamic Careers

How to make a Great Presentation ?

1. State the Objectives: A presenter must ensure that he / she understands the purpose of the presentation. Sometimes a good presentation fails to make an impact because the audience is not clear what the presentation is about. A good way to start a presentation is to clearly state / mention / include the objectives in the presentation.

2. Analyze your audience: The presenter must find more about his / her target audience. Whether the audience has a specific educational background or whether they are from upper middle class or middle class. Basis the topic / theme of the presentation, it is very important to know some specific details of the target audience. This also helps to create a rapport with the audience during the presentation.

Effective Writing for Results

While writing to a friend, colleague, client, or a business partner, the content must be clear, concise, persuasive, accurate, and confident. Read on to know some tips for making the letter / memo / presentation worthwhile.

1. Avoid being verbose: Choose shorter words and sentences. For e.g. “I wanted to bring to your notice that the meeting has been cancelled”. [10 words] This sentence could be rephrased as “Please note the meeting has been cancelled”. [7 words]

2. Use objective subject lines: The subject of the memo / letter / e-mail should be objective and should reflect the content of the message. For e.g. “Tips on Effective Writing for Business” conveys to the reader that the message content will be related to information on effective writing.

Writing Effectively to get a Job/Potential Client

1. Start with something interesting: In today’s market scenario where several resumes are lying at the desk, why does a particular resume gets picked than the others in the lot? Thinking... It is because the resume has a cover letter / introductory note that makes it saleable. A summary of a candidate’s profile is always better than a simply stated one line objective which merely talks about a candidate’s aspiration and does not tell about his / her profile summary.

2. Add a personal touch: While writing to potential clients for business, ensure that the content is customized as per the client’s profile and requirement. This helps creating a special bond with the reader.

Communication Flows in an Organization

In an organization, communication flows in 5 main directions-
1. Downward
2. Upward
3. Lateral
4. Diagonal
5. External

1. Downward Flow of Communication: Communication that flows from a higher level in an organization to a lower level is a downward communication. In other words, communication from superiors to subordinates in a chain of command is a downward communication. This communication flow is used by the managers to transmit work-related information to the employees at lower levels. Employees require this information for performing their jobs and for meeting the expectations of their managers. Downward communication is used by the managers for the following purposes -
Providing feedback on employees performance
Giving job instructions
Providing a complete understanding of the employees job as well as to communicate them how their job is related to other jobs in the organization.
Communicating the organizations mission and vision to the employees.

Non Verbal Communication - Actions Speak Louder than Words

Scenario 1 – You are sitting in front of an interview panel with arms crossed. So far you have not been asked a single question, however, your crossed arms have spoken louder than the words.

Tip 1 – Never keep your arms crossed especially during formal one-on-one meetings. It suggests you are not open to feedback and could also suggest that you are trying to dominate the situation.
Scenario 2 – You are giving a presentation to a group of 20 people. You keep your gaze fixed at the centre of the class / room through the presentation – your gaze has spoken louder than your words.

Tip 2 – Your gaze at one person should not be more than 4 - 5 seconds while delivering a presentation / communicating with a large group unless you are addressing an individual.
Scenario 1 and 2 clearly demonstrate the importance of Non Verbal Communication.
What is Non Verbal Communication ?

Written Communication - Meaning, Advantages and Disadvantages

Written communication has great significance in today’s business world. It is an innovative activity of the mind. Effective written communication is essential for preparing worthy promotional materials for business development. Speech came before writing. But writing is more unique and formal than speech. Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences. Also, writing is more valid and reliable than speech. But while speech is spontaneous, writing causes delay and takes time as feedback is not immediate.

Advantages of Written Communication

Written communication helps in laying down apparent principles, policies and rules for running of an organization.
It is a permanent means of communication. Thus, it is useful where record maintenance is required.

Oral Communication - Meaning, Advantages and Limitations

Oral communication implies communication through mouth. It includes individuals conversing with each other, be it direct conversation or telephonic conversation. Speeches, presentations, discussions are all forms of oral communication. Oral communication is generally recommended when the communication matter is of temporary kind or where a direct interaction is required. Face to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build a rapport and trust.

Advantages of Oral Communication

• There is high level of understanding and transparency in oral communication as it is interpersonal.
• There is no element of rigidity in oral communication. There is flexibility for allowing changes in the decisions previously taken.
• The feedback is spontaneous in case of oral communication. Thus, decisions can be made quickly without any delay.
• Oral communication is not only time saving, but it also saves upon money and efforts.

Components of Communication Process

Communication is a process of exchanging verbal and non verbal messages. It is a continuous process. Pre-requisite of communication is a message. This message must be conveyed through some medium to the recipient. It is essential that this message must be understood by the recipient in same terms as intended by the sender. He must respond within a time frame. Thus, communication is a two way process and is incomplete without a feedback from the recipient to the sender on how well the message is understood by him.

Communication Process

The main components of communication process are as follows:

1. Context - Communication is affected by the context in which it takes place. This context may be physical, social, chronological or cultural. Every communication proceeds with context. The sender chooses the message to communicate within a context.

What is Business Communication ?

Communication is neither the transmission of a message nor the message itself. It is the mutual exchange of understanding, originating with the receiver. Communication needs to be effective in business. Communication is the essence of management. The basic functions of management (Planning, Organizing,Staffing, Directing and Controlling) cannot be performed well without effective communication.

Business communication involves constant flow of information. Feedback is integral part of business communication. Organizations these days are verly large and involve large number of people. There are various levels of hierarchy in an organization. Greater the number of levels, the more difficult is the job of managing the organization. Communication here plays a very important role in process of directing and controlling the people in the oragnization.

Importance of Communication in an Organization

Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling.

Communication helps managers to perform their jobs and responsibilities. Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them. Organizing also requires effective communication with others about their job task. Similarly leaders as managers must communicate effectively with their subordinates so as to achieve the team goals. Controlling is not possible without written and oral communication.

Importance or role of business communication

Business communication roles: Business communication occurs between two or more parties to exchange business related information. The success of a business depends on the efficacy of business communication. For this, communication is regarded as the lifeblood of business. The role or importance of business communication is discussed below:

1. Exchanging information: Communication is mainly the exchange of information between two or more parties. Through communication, organizations exchange information with internal and external parties. Communication also brings dynamism in organizational activities and helps in attaining goals.

2. Preparing plans and policies: Communication helps in preparing organizational plans and policies. Realistic plans and policies require adequate and relevant information. The managers collect required information from reliable sources through communication.

6 Reasons Why Effective Communication Should Be a Focus in Your Business

Communication plays a fundamental role in all facets of business. It is therefore very important that both internal communication within your organisation as well as the communication skills of your employees are effective. The following six reasons will explain why effective communication should be a focus in your business:

1. Builds and maintains relationships
Relationships are built and can be maintained by positive encounters with others. Communication will be key to this process – without effective skills, it will be difficult to properly construct and foster productive relationships.

2. Facilitates innovation
When employees feel comfortable in openly communicating new ideas, cooperation and innovation will be at an all-time high. In addition, if staff are unable to convey their ideas due to limited communication skills, it is likely that the idea will not be implemented to its full potential.

3. Builds an effective team

The Importance of Communication in Business

Imagine trying to run a business where no one of your staff communicates with each other. Departments would be out of sync, no one would be quite certain what was going on, and it would be impossible to work together on group projects. In other words, a lack of communication would cause serious efficiency problems, and at the end of the day that’s money out of the company’s pockets. Taking the time to keep everyone in the loop fixes all these issues, and for that reason it’s absolutely essential for every company to stress communication.

The Importance of Communication in Business

Communication in Business the history of Communication is as previous as the history of human being society. The importance of Business Communication is indispensable in case of social and business life. It is careful as the lifeblood of business. No business can develop in lack of Effective Communication. The role of Communication in Business can never be accessible in pages. On the other hand, the importance of Communication in Business is depicted below very precisely:
Social Communication: In the changing Business environment, every Organization is to keep close touch with different social organizations and citizen action groups in order to run the Business activities smoothly and Business Communication helps the organizations in establishing social relationships with various quarters.

The Importance of Business Communication in an Organization

Business communication defines most organizations, resulting in effective marketing campaigns, productive interpersonal relationships among co-workers and successful customer service resolutions. Because audiences demand different kinds of communications in different situations and settings, effective business communication professionals understand how to tailor messages for maximum results.

Book Manager Field Guide

Though most casual observers of corporate behavior focus on a company’s external marketing, business communication happens throughout every organization, using multiple channels for many kinds of desired results. Asha Kaul of the Management Development Institute in India writes that effective business communication includes a two-way cycle of messaging and feedback designed to achieve a specific reaction. Efficient, appropriate, thoughtful messages often correlate to successful companies staffed by engaged professionals.


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